Rural Marketing - Free Essay Example

Sample details Pages: 4 Words: 1132 Downloads: 8 Date added: 2017/09/24 Category Advertising Essay Type Argumentative essay Did you like this example? Solar Energy Products Marketing In Rural India Rajshekhar Patne The recently released Global Status Report on renewable says that grid-connected solar Photovoltaics (PV) has been the fastest growing energy technology in the world with 50 per cent annual growth in cumulative installed capacity in last two years. The majority of the above capacity comes from Germany, Japan, Spain, and the US which have installed small PV systems (a few kilowatts to tens of kilowatts) on their rooftops, feeding the electricity into the grid through two way meters and enjoying the benefits of net metered electricity bills at the end of the month. Of the total reported 25 lakh homes worldwide that use solar home systems today, about 3. 6 lakhs are in India, second only to China which has 4 lakh solar home system users. Though this figure looks good the actual situation is very scary. According to the Ministry of Power, Government of India, about 7. 6 crore rural homes still use kerosene for lig hting. Lighting the basic amenity is not provided to 56. 5 per cent of the 13~8crore rural homes and 12. 4 per cent of roughly 5. 37 crore urban homes in India which continue to burn biomass, wax candles and kerosene lamps, spending Rs. to 5 per day. Apart from the low levels of illumination provided by these devices, smoke and fire hazards due to accidental pilfering of kerosene and tipping of candles are common. The task of providing electricity to the rural households is a large one. The task is made more challenging by constraints such as the lack of an extensive transmission network throughout the country, the limited generating capacity to serve additional rural markets, and the scarcity of capital for investments in generation, transmission, and distribution. Economic extension of rural electrification is further constrained by the generally small loads and greater dispersion of rural customers, making it difficult to justify the costs of distribution networks. Alternative options to the conventional grid based electrification, such as low cost isolated grid systems, solar, wind and micro hydro are under consideration for serving remote villages and other clusters of customers. Another strong contender, particularly for disbursed consumers and clusters with combined loads too small to justify grid systems is the use of solar photovoltaic (PV) panels for electrification of individual homes or buildings. These are commonly called solar home systems (SHS). The solar lantern, a portable lighting device that uses CFL, has its own rechargeable battery inside that can be charged every day using an 8 to 10 watt solar panel. This is an ideal device to light up homes that currently use biomass or kerosene for lighting. The solar lantern with its solar panel currently costs about Rs. 3,200-3,600 of which the user generally pays only 50 per cent as the remaining amount is supported through a central subsidy. However, an upfront payment of Rs. 1,800 often b ecomes a deterrent for the prospective user who can afford and probably is willing to pay smaller amounts on a daily or weekly basis. Such scenario can be resolved by Micro finance and effective business model. Dynamics of rural markets differ from other market types, and similarly, rural marketing strategies are also significantly different from the marketing strategies aimed at an urban or industrial consumer. Strategies to be followed in Indian Rural Market- a) Marketing Strategy: Marketers need to understand the psychology of the rural consumers and then act consequently. Rural marketing involves more exhaustive personal selling efforts compared to urban marketing. Different schemes can be proposed for the solar lightning in Rural area: 1. Cash purchase through a single payment (with subsidy) . Cash purchase through payment in monthly installments. 3. Cash purchase of main equipment and charging service fee on daily or weekly basis. 4. Loan to Self Help Group people to buy so lar products. b) Distribution Strategy Apart from making financing schemes we need to think about distribution and promotional model for the same. As the value chain for solar lightning is Manufacturer ( Regional Distributor ( Local distributor (Local retailer (at village level) this makes product costlier. This longer chain can be cut down by making hub spoke model by manufacturer. This model not only for supply of equipments but also should be there for service/repair. According to the Indian Market Research Bureau, around 8000 such melas are held in rural India every year. Rural markets have the practice of fixing specific days in a week as Market Days called Haats when exchange of goods and services are carried out. This is another potential low cost distribution channel available to the marketers. At local level a service person can be appointed who can work on partly basis and repair the solar lanterns. Also if partial equipment is purchased by people then company can e stablish solar charging station at center and this local person can collect and charge lanterns on daily basis. As most of the time the lanterns are used during 6 pm to 10 pm, a local person can collect these lanterns during morning time, charge it entire day and return it in the evening time. Apart from this he can also collect mobile/telephone batteries, smaller pump batteries and charge it with some minimal amount. This will take care expenses of local service provider. These solar charging stations would be operated and maintained by local youth, NGOs and local enterprises that can be selected through a process offering maximum equity (or any other criteria) and can be trained and incubated for a pre-specified time. These charging stations can be set up using resources from the government (they can be treated as basic infrastructure) or from corporations setting up rural outlets for their own products and services. c) Promotional Strategies: Bottle Water: In most of villages in India drinking water is major problem. To promote solar products in such villages, company can distribute reusable water bottle to villagers which can be filled every day with some minimal amount. A local person can be appointed who can daily distribute water to these homes and also collect solar lanterns for charging at central station. With help of very marginal amount such business model can work in self sustainable basis. Initial setup support can be get from Government in the form of Subsidy, NGO or Charity. Fertilizer Company tie-up: Company can make promotional offers having tie-up with fertilizer companies. This way they can channelize their business with short supply chain. Also this will help to provide free system on bulk purchase of fertilizers pesticides. Conclusion: Solar lightning penetration to 3. 5 lacs house hold compared to more than 7 crore household who are awaiting to see the light in their life is very scary and very opportunistic. The right way of d istribution, service and promotional model in rural area will be a great opportunity for many Solar Product manufacturing companies. Micro finance and NGOs are very supportive to initialize proper self sustainable business model. Don’t waste time! Our writers will create an original "Rural Marketing" essay for you Create order

The Role Of Justice And The Pursuit Of Righteousness

Sir Arthur Conan Doyle was and still is one of the most prominent figures in world literature, especially in the mystery genre. While many works of literature belong in the mystery genre, Sir Arthur Conan Doyle’s Sherlock Holmes series stands out the most. Sir Arthur Conan Doyle’s famous literary works, A Study in Scarlet, The Hound of the Baskervilles, and A Scandal in Bohemia share a common theme: the importance of justice and the pursuit of righteousness. Sir Conan Arthur Doyle was born on May 22nd, 1859 in Edinburgh, Scotland. The Doyles were originally from London, but Arthur’s father Charles Altamont Doyle and mother Mary Foley Doyle moved to Scotland to pursue Charles’ career in architecture. Arthur pursued a degree in medicine at the University of Edinburgh, where he became bored of the subject and excelled instead in sports. Yet, at the University of Edinburgh he met who would later be the model of the famous Sherlock Holmes, Dr. Joseph Bell. College was also where Doyle became disenchanted by organized religion, which can also be seen in his stories later on in his life. After graduating medical school he struggled to make a living out of being a doctor, and released his first short story A Study in Scarlet in 1886. Because of troubles involving ownership of the novela, he only earned  £25 from it. Doyle continued to write Sherlock Holmes stories, and after gaining much public adoration and financial stability, Doyle initially finished the series in 1893. AfterShow MoreRelatedJustice in Romero Essay1239 Words   |  5 PagesJustice in Romero The influential and gripping film, Romero, directed by John Duigan, portrays the life and death of Archbishop Oscar Romero. The movie shows the world through the eyes of the El Salvadorian people during the 1980s, when poverty and military rule flourished over the people. The country of El Salvador was run by an elite group of few who controlled most of the power and money, leaving the majority of the people deprived and powerless. This imbalance in the social system leftRead MoreCaptain Americ The American Dream1341 Words   |  6 Pageswhat it means to be American. The American dream in simple terms is the fulfillment of the ideals the America was founded on with equal respect. To go into more detail, the American Dream allows all people the rights of liberty, autonomy, justice, dignity, the pursuit of happiness, and the ability to hold the country’s leaders accountable when they fail to uphold these rights. Because the American dream applies to all people one doesn’t need to be of American birth, citizenship, or residence; the AmericanRead MoreMisogyny Pervades The Picture Aeschylus Sophocles Antigone1283 Words   |  6 Pagesexemplify this archetype of autonomy and destruction. When they confront injustice, male characters perceive them as vindictive and hysterical. This paper will compare the standards of justice Aeschylus’s society imposes on men and women. I will argue that Clytemnestra and Cassandra are protectors of divine justice who reject subservience and thereby transcend the sexism of their society. The women in Agamemnon are as powerful as men but slaves to the divine. Clytemnestra’s early sacrifices parallelRead MoreAncient Egypt And Western Asia2169 Words   |  9 PagesARTS2281 Ancient Egypt and Western Asia Draft Essay 2014 Semester 2 Done By: Calvin Lee (z3442576) Thesis Statement During the old kingdom, Ma’at was part of the peoples’ everyday life, was not just a false faà §ade and advocated social justice and equality. Introduction Ma’at’s concept combines numerous factors that assume a complete disassociation in Egyptian imaginary. Ma’at forms the basis for understanding the civilization of Egypt in its entirety and longevity. Just like Ma’at, duality marksRead MoreThe Portrayal Of Justice And Fairness Essay1386 Words   |  6 Pages The Portrayal of Justice and Fairness in a Fictional Society The themes of justice and fairness are coherent in the text â€Å"To Kill a Mockingbird† by Harper Lee. Justice and fairness play a significant role in how the story progresses and what eventually proceeds to the end of the book. In the text, Atticus Finch lives in Maycomb, Alabama with his two kids Scout and Jem. The premise is based on the fact that Atticus is a lawyer and is defendingRead MoreMartin Luther King s Fight Against Injustice1726 Words   |  7 Pagesdecided to stick with love. Hate is too great a burden to bear.† (Martin Luther King) and I think of that wondering if I can live up to those words. Back in the 20’s through 60’s racism was at it’s strongest and it got worse. Martin Luther King had a role model that shaped Dr.King into the man he is and that was his father. Dr. King has achieved many accomplishments and fought many political fights to get Civil Rights. Wherever Martin Luther King went there was racism but he still prevailed in takingRead MoreBiography: Anna Eleanor Roosevelt1465 Words   |  6 Pagesï » ¿Eleanor Roosevelt Anna Eleanor Roosevelt, commonly known as Eleanor Roosevelt, enjoys a lasting place in both American and international history due to her exceptional pursuit for greater world peace and social justice. Eleanors encouragement for the human rights of all human beings, her durable contributions to both the civil rights and womens movements and her extensive journeys to the farthest places on the planet has earned her the pet name First Woman of the World. Eleanor RooseveltRead MoreMartin Luther King Essay1422 Words   |  6 Pagesfight for the equal rights of African-Americans.    Dr Martin Luther King’s dedication to the idea of non-violent resistance was vital in promoting the goals of the Civil Rights Movement. It was this idea of violence-free protesting that played a major role in the success of the Civil Rights Movement (Simkins, A., 2014). He believed that one was able to endure evil without the need for violence and only those brave enough could use love to ‘confront evil’ (The King Institute, n.d.). One of King’s closestRead More Religion and Politics1957 Words   |  8 Pagesdealing with both the Roman government (â€Å"give to Caesar what is Caesar’s, and to God what is God’s† (Luke 20:25)) and the hypocrisy of the actions of the religious leaders of his day (â€Å"Be careful not to do your ‘acts of righteousness’ before men, to be seen by them† (Matthew 6:1)). The role of Christianity in society cannot be overstated in its significance in James Joyce’s A Portrait of the Art ist as a Young Man. The highly religious culture in which Stephen is submerged is fundamental in his shapingRead MoreMartin Luther King s I Have A Dream Speech Essay1580 Words   |  7 Pagesmatters more than your character. The ultimate example of this ludicrousness is that racism still exists and it jeopardizes the future of the upcoming generations. Martin Luther King’s â€Å"I Have a Dream† speech highlights the hallmark of his activist role regarding the black race. He talks about the injustice towards black people and that he hopes discrimination comes to an end. Furthermore, he makes it clear that black and white people have intertwined destinies. Therefore, in order to achieve freedom

Work and organisation

Question : Discuss about the Work and Organisation of Management ? Answer : Introduction There has been a drastic change in the nature of the workplace. The workplace had a stable environment earlier and the employees coordinated effectively with the business. However, in the recent times the working conditions in the organisations have changes to a great extent. Tesla Motors is an automaker in America that specializes in electric cars. The organisation has witnessed a number of changes in the work environment over the years. Tesla has been experiencing certain issues in the organisation due to the changing nature of work that affects the organisational productivity as whole. Identification of the changing nature of work Tesla Motors deals with the manufacturing of cars since 2003. There have been a number of changes that the stakeholders of the company have witnessed. The company now implements five different joining methods for giving shape to the car (Tesla 2016). The initial product of the company was to produce high performance electric sports car. However, the managers have a long-term plan to build a wide range of models that includes family cars at affordable price. The company yet believes that the human effort plays an important role in the organisation, as without the guidance of the engineers, the robots and its use will be ineffective. The visible changes in Tesla are as follows: Technology: The Company has implemented advanced technologies in the manufacturing process in order to increase the efficiency and the productivity level. There are about 160 total robots that work together in a coordinated manner on order to produce a car within 3 to 4 days span. Outsourcing: The managers of the company are now able to identify the activities that are important in the company and those that are not. Tesla has been reported to use few free agents who comes into the project in order to provide specific expertise that helps to improve the skills of the labours. Changing worker attitudes and values: In the earlier days, employees used to stay connected to one job all throughout their lives. The Bureau of Labour Statistics indicates that the organisational life expectancy is 3.5 years (Hershcovis and Reich 2013). The employees in Tesla have been following the trend. They are in constant search for the better jobs and thus the number of turnover in the organisation increases. Demographic and diversity: The worker in Tesla changes and so does the ideas and the techniques in working in the company. The managers of the company introduce new ideas into the workplaces depending upon the diversity present in the workplace (Stone and Arthurs 2013). Hence, the company undergoes noticeable changes in the work place frequently. Predicted changes in the upcoming years According to J. Cole, Oliver and Blaviesciunaite (2014), the pace at which Tesla Motor is experiencing change in the nature of workplace there are heavy chances for some innovation to come up in the organisation in the future days. The company predicts to create Environment Protection Agency (EPA) in the coming years. As per the consideration of Tesla, the future generation will be prioritising the new scientific discoveries apart from the war and thus EPA would play an important role. The company further aims toward cheap energy and management of natural resources in order to become the topmost contributor in the world. On the other hand, O'Neil (2014) mentioned that the introduction of innovative robots in the workplace will increase that will be capable of producing the products at a much faster rate and efficient manner. Thus, human effort will be almost replaced by the innovative technologies in the future days. The organisation however is likely to face a number of issues as a result of the change in the nature of the workplace. Thus, it is important for the managers of Tesla to consider strategies that will help them to deal with the change in the workplace nature in an effective manner. At the start of 2018, the company aims to produce 500,000 electric cars, which is 10 times the number of cars produced in 2015. Moreover, the company has certain odd predictions regarding the fuel-less passenger flying machines. Tesla witnessed change in the gender relation and considered it as one of the precursor for the coming matriarchy in future. Marsick and Watkins (2015) argue that this is a change in the organisation that cannot be considered to have a positive impact on the organisation. Although the owner of the company considered development to be inevitable, he argued that the society needs to continue suppressing and discriminating the women for the welfare of the organisation and the society (Yang et al. 2016). Implications of these changes The changes in the nature of the workplace of Tesla have both positive as well as negative impact on the employees and the managers working. The innovation and the use of the robots reduce the need for the labor force that de-motivates the employees. As opined by Harris (2015), this further causes the employees to seek for other job where the value for human skills and efforts are high. The managers thus have to consider implementation of effective strategies that help to retain the employees and maintain the productivity level. The change in the technology supports the management level and the employees of Tesla as they are able to obtain and share the knowledge that allows performing the organizational activities easily and at a faster rate. Additionally engagement of the employees throughout the transformation of the company increases the productivity level of the employees and the overall company (Palsdottir, Grahn and Persson 2014). There are new rules or the seven shifts in the age of opportunity within the organisation. The first shift is the change from mechanical to organic. The shift indicates that the people are not machines even though the new generation intends to create mechanistic fashion. The second shift is closed to open. Even though the industrial age created technological and social development, Harris (2015) argued that the environment could not be conductive to creativity despite protection being necessary. The third shift is siloing to meshing that infers that the landscape has become very complex and requires discipline to be merged in. There is a collision of information, domains, practices, ideas, philosophies and tools. The fourth shift is from linear to multiples, it states that success is defined by arranging our lives as per the work, family and education. The fifth shift is from data to patterns while the sixth shift is from scarcity to abundance. The final shift states the shift from p ast to the future according to which successful ideas and models will be playing an important role in future. Recommendation Tesla goes through a number of issues due to the change in the workplace nature that are capable of bringing down the organizational performance and hence cause sustainability risk for the company. The managers need to consider strategies that effectively address the behavioral issues in Tesla such as job satisfaction, engagement, equity, motivation, recognition and decision making. Tesla needs to operate the organizational activities based on the current cultural situation of the company. This will help the managers to manager and minimize few of the existing behavioral issues. The behavior pattern of the employees has to be changed by the managers so that there is scope for the mind-set of the employees to follow the direction of the changes (Brown, Barton and Gladwell 2013). The managers of Tesla thus needs to consider strategies such as effective education and training for the employees, introduce personal counseling, monitoring the implementation in order to improve manage the changes in the workplace in an effective manner. Furthermore, focusing on the critical behavior of the employees is another effective way to minimize the adverse impact of the behavioral issues in the organization. Conclusion Tesla Motors is one of the well-known organizations that have been working in the market at a stable pace for the past few years. However, in the recent years the company has experienced a number changes in the nature of workplace that have affected the organization to a significant extent. The managers of the company thus need to manage the changes effectively in order to achieve the best possible outcome for the organization. References Brown, D.K., Barton, J.L. and Gladwell, V.F., 2013. Viewing nature scenes positively affects recovery of autonomic function following acute-mental stress. Environmental science technology, 47(11), pp.5562-5569. Harris, R., 2015. The changing nature of the workplace and the future of office space. Journal of Property Investment Finance, 33(5), pp.424-435. Hershcovis, M.S. and Reich, T.C., 2013. Integrating workplace aggression research: Relational, contextual, and method considerations. Journal of Organizational Behavior, 34(S1), pp.S26-S42. Cole, R., Oliver, A. and Blaviesciunaite, A., 2014. The changing nature of workplace culture. Facilities, 32(13/14), pp.786-800. Marsick, V.J. and Watkins, K., 2015. Informal and Incidental Learning in the Workplace (Routledge Revivals). Routledge. O'Neil, H.F., 2014. Workforce readiness: Competencies and assessment. Psychology Press. Plsdttir, A.M., Grahn, P. and Persson, D., 2014. Changes in experienced value of everyday occupations after nature-based vocational rehabilitation. Scandinavian journal of occupational therapy, 21(1), pp.58-68. Stone, K.V. and Arthurs, H. eds., 2013. Rethinking workplace regulation: Beyond the standard contract of employment. Russell Sage Foundation. Tesla, (2016). How the Tesla Model S is Made | Tesla Motors Part 1 (WIRED) - YouTube. [online] Youtube.com. Available at: https://www.youtube.com/embed/8_lfxPI5ObM?rel=0 [Accessed 12 Dec. 2016]. Yang, G.Z., Bellingham, J., Choset, H., Dario, P., Fischer, P., Fukuda, T., Jacobstein, N., Nelson, B., Veloso, M. and Berg, J., 2016. Science for robotics and robotics for science.

Letter From a Birmingham Jail Analysis Essay Example

Letter From a Birmingham Jail Analysis Essay Martin Luther King Jar. Was an activist during the Civil Rights Movement. In 1963 he wrote a Letter from a Birmingham Jail to address his fellow clergymen. King uses diction and appeals to pathos to tell the clergymen and the black community that waiting is no longer an option if they want segregation to end. In the Letter, King uses associations of something that can be created or possibly false to show that letting time pass by will not help end segregation. King refers to time as the myth (paragraph 21). This shows that people often think time will heal all wounds, but King thinks otherwise. In order for colored people to end their oppression, they must act more effectively (paragraph 21). King also refers to time as destructively or constructively (paragraph 21). This displays that time can either be good or bad the same way a myth can be true or false. If colored people wait then they will have almost no chance at ending their oppression. We will write a custom essay sample on Letter From a Birmingham Jail Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Letter From a Birmingham Jail Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Letter From a Birmingham Jail Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer King appeals to pathos to get across the message that waiting is not an option. He describes seeing hate filled policemen curse, kick, and even kill your black brothers and sisters (paragraph 12). This is pathos because it is meant to his black community audience angry. Their own law enforcement is taking part in the violent acts towards black people, and this will urge them to fight back instead of doing nothing. King also writes, Let us all hope that the dark clouds of racial prejudice will soon pass away (paragraph 39). This is Kings way of bringing together the clergymen and the black community. By saying hope it makes the audiences feel like segregation can be ended even though it is really bad. If the audiences are hopeful, then they will not want to sit around and wait for it to be over, they will take action. Kings word choice and appeal to pathos helps him convey his message of taking action to end segregation.